What makes our studio unique and special?
We believe it is our distinct aesthetic, technical design expertise and nimbleness that sets us apart from traditional-retainer heavy-studios.
Our Ethos
Today’s world is increasingly visual with the role of social media and the influx of digital engagement. With shorter online attention spans and a fast-paced tech landscape, it’s extremely important–now more than ever–to develop a clear and concise identity;
To visually captivate their audience and convey a deeper narrative that sets them apart.
At Moniker Studios we aim to bring value to our clients by bringing your brand’s core values and mission to the forefront. We believe that through our brand building process we are able to identify and hone in on the key elements that best represent the why.
“Design matters. And not just the design of the product but the design of your business.”
Our Process
The first step is brand discovery, which consists of a brand and digital landscape audit, market research, stakeholder interviews and a comprehensive competitive analysis. This information will then be leveraged to develop a distinct narrative for your brand that aligns with your mission, emphasizes your unique qualities, and resonates with your ideal core audience. This brand positioning allows us to successfully and distinctively identify the visual tone and messaging of your brand.
Strategy
With a comprehensive brand strategy in place, we begin creative development. Our focus is to attract and captivate your target audience while visually conveying your brand messaging. Once a concept is approved, we will tweak and polish each element of the visual identity to include a primary and secondary logo, color palette and brand identity system.
Design
Following a typical 7-14 week process, an extensive package of web and print assets needed to successfully launch your brand will be delivered. At this time, additional elements of your brand can then be developed now that a solid foundation in place. Items include but are not limited to a stationary system, website design, or packaging suite.
Delivery
Meet the Founders
Working across many disciplines; mobile and web design, art direction and print, Sara has built a foundation of principles that cater to each unique platform and project, giving her the unique ability to creatively problem solve and adapt to client requests on the fly.
Over her 18 year career in design she has had the privilege to design for a diverse number of top Silicon Valley companies, designing mobile apps, websites and print collateral for clients such as Banana Republic, Boku and Big Fish Games.
Sara leads art direction and digital design production at Moniker.
Sara
Textiles, graphic design, and experiential marketing are just a few talents of Ashley Cornil, the designer who justifies the hyphen in a multi-hyphenated career. With a visual design degree and 10 years experience in the ad agency world, Ashley alongside her sister and business partner Sara, successfully launched KIN THE LABEL. Ashley led the product design, photoshoots and marketing strategy in the 8-year tenure with the company. The sister duo share endless enthusiasm and curiosity to tackle diverse projects with talented people.
Ashley leads strategy, while playing a supportive role in creative development and design at Moniker.